Career Development: Marketing Strategies for Artists with Annie Wang
Clearly communicating about your work is crucial to building a career. Join Annie Wang, head of marketing at artnet, for a practical conversation on methods to make use of what you have on hand and foster interest from others. Wang draws from her past experiences marketing artworks that reached blockbuster sales to discuss the techniques that help your artworks garner attention.
Before joining artnet, the premier resource for buying, selling, and researching art online, Annie Wang led marketing at Sotheby’s for top-grossing verticals including Impressionist, Modern, and Contemporary Art. Wang has marketed consignments of over $5 billion in sales, including for landmark masterpieces such as Nu couché by Amedeo Modigliani, which set a record for the most expensive work ever sold by Sotheby’s. Wang also co-founded a limited-edition print company, and led marketing at Wright, the celebrated design auction house.
- Courtesy of Annie Wang